Should I use Wix or WordPress for my Las Cruces business?

Wix is a rented, all-in-one website builder, and WordPress is software you can run almost anywhere. That single difference explains most of the tradeoffs when you weigh Wix or WordPress for a Las Cruces business.

• Wix includes the editor, templates, hosting, and security in one subscription. You drag elements onto a page and publish. Wix handles the technical updates.
• WordPress comes in two forms. WordPress.com is a hosted service that works much like Wix. Self-hosted WordPress is free, open source software that you install on a hosting account you choose.

Scale is very different too. W3Techs reports that WordPress runs 39.5 percent of all websites and 58.2 percent of sites with a known content management system. Wix runs 4.2 percent of all websites and 6.1 percent of sites with a known system, by the same W3Techs count.

That reach matters locally. Almost any designer in Las Cruces, El Paso, or Albuquerque can work on a WordPress site, so you are rarely stuck with one provider. Price is usually the next question owners ask.

The plan prices are close, so price alone rarely decides it. Here is what each company listed on its own pricing page in November 2026.

• Wix. The Light plan listed at $17.77 a month and the Business plan at $39.77 a month, on yearly billing paid in full.
• WordPress.com. The Personal plan listed at $9 a month on monthly billing, or $4 a month on a 12-month plan that renews at $5. The Business plan listed at $40 a month monthly, or $25 a month on a 12-month plan that renews at $28.
• Self-hosted WordPress. The software costs nothing, but you pay separately for hosting, and some themes and plugins charge yearly fees.

Read the renewal price, not only the first-year price. The bigger cost is usually the build itself and your time, which our guide to website cost in Las Cruces breaks down. Our post on how much digital marketing costs covers the monthly side. Time is the other half of the bill, and the two platforms ask very different amounts of it.

Wix is easier to run on your own, and self-hosted WordPress asks more of you or your designer. On Wix, the company handles software updates, security, and hosting. You log in, change your hours, and publish.

Self-hosted WordPress needs regular care. Plugins and themes release updates, backups need to run, and someone should check that the contact form still sends email after each update. Skipping that work is how WordPress sites get slow or hacked. Hosted WordPress.com plans take some of that load off, much as Wix does.

Picture two owners. A boutique owner in Mesilla who updates the site after closing on Sunday wants something she can edit without calling anyone, and Wix fits that well. A heating and cooling company that is slammed every July will not have time for plugin updates, but it can pay someone to handle them, which is common for teams that need web design for HVAC companies. Ease of use matters on day one. Growth matters for years.

WordPress gives you more room to grow, and Wix is enough for a small, stable site. Both platforms let you edit titles, descriptions, and page addresses, so either can rank for a modest set of searches.

The gap shows up as your site expands.

• Many pages. A company serving Las Cruces, Mesilla, Sunland Park, Anthony, and El Paso may want a page for every service in every town. WordPress handles large page counts and custom layouts with fewer limits, which helps a long-term local SEO plan.
• Spanish pages. The U.S. Census Bureau reports that 60.3 percent of Las Cruces residents are Hispanic or Latino. Wix offers a built-in multilingual tool, and WordPress uses translation plugins. Either way, write or review the Spanish copy with a fluent speaker.
• Features. Booking, financing forms, and custom quote tools are available on both, but WordPress has a much larger library of add-ons.

For a law office with dozens of practice-area pages, a flexible platform matters, as our guide to marketing for law firms explains. For ongoing rankings on any platform, steady search engine optimization matters more than the software. The last factor is one owners often learn about too late.

With WordPress you can pack up and move, and with Wix you cannot. Wix's Help Center states that a Wix site cannot be hosted with another provider, because it runs on Wix's own proprietary technology. You can transfer your domain away, but the design and pages stay behind, so leaving means rebuilding.

Self-hosted WordPress works the other way. Your files and database can move to any host, and almost any designer can pick up the work. That freedom is the main reason growing companies choose it.

Whichever you pick, protect yourself.

1. Register the domain in your own name. Never let a designer own it for you.
2. Keep the logins. Store the platform, hosting, and domain passwords somewhere you control.
3. Keep copies of your content. Save your page text and photos outside the platform.

Those three habits keep your options open no matter which platform you choose today, and they make any future switch far less painful.